The Sacramento Kings have become one of the most forward-thinking and tech-savvy franchises in all of professional sports. Today they continue this trend, unveiling their new 2016-17 uniforms with the help of virtual reality. Willie Cauley-Stein helped them introduce their four new uniforms for next season in a 360-degree VR video. The new jerseys make their debut after the team […]
Just like any team in the sporting world, Sailing Team Germany (STG) was looking for a competitive advantage. After failing to medal at the London Olympics in 2012, they knew they needed to do something different. STG approached SAP with an idea on how to create that competitive advantage for their sailors. As a result, […]
High school athletes committing to play in college now automatically receive their own customized press releases, called Commitment Stories. Each year thousands of high school athletes commit to play in college. However only a fraction of them receives any media attention, usually in revenue-generating sports like football and men’s basketball. This is because sports writers […]
After ongoing development and research, Adidas and Parley have finally unveiled their new sneakers made entirely of ocean plastic trash. The research team involved showcased their design for the shoe last year, and now have officially brought the product to life. As Adidas continues to adopt new materials, the inclusion of these sustainable aspects on […]
2015 could be considered the year eSports went mainstream. If the 1st Quarter of 2016 is any indication, the attention, interest, and investment being made is even more astonishing. One of the more interesting trends occurring this year is traditional sports trying to get a piece of the eSports pie. Utah Jazz forward Gordon Hayward […]
