Twitter has launched a live-streamed NBA Finals halftime show in partnership with Uninterrupted, a media company founded by LeBron James and business partner Maverick Carter. The show will be a social media companion for fans during the first three games of the fourth annual Cavaliers-Warriors championship series. The program will include both game highlights and Twitter chatter […]
Just as sports fans have become experts on their favorite teams, those teams have needed to become experts on their fans. Thanks to Umbel, fans are no longer lumped into two categories, die-hards and casuals. With the ability to collect and combine data about what makes fans unique in the form of brand preferences, ticketing […]
The Women’s Tennis Association (WTA) has teamed up with social marketing platform Opendorse to build player brands through social media. The partnership represents the first time a centralized social media exchange platform has been used in women’s professional tennis. More than 3,200 athletes across the NFLPA, PGA Tour, New Jersey Devils, Clemson Athletics and Nebraska […]
NEW YORK — Within seconds of every goal at this summer’s FIFA World Cup, a highlight will be clipped and posted on Twitter. Every night, broadcasters in the U.S. (Fox Sports) and Australia (SBS) will air live analysis shows on the social media platform recapping that day’s play and previewing the next. Brands are getting […]
The WNBA is reupping its streaming partnership with Twitter for a second season. The league announced plans this week to livestream 20 games on the social media app over the 2018 regular season. The first four of those games will be streamed on Sunday, May 20, during the league’s opening weekend. Coverage will tip off […]
