The NFL will no longer have digital streams of live Thursday Night Football games on Twitter this season after reaching agreement with Amazon instead. But that doesn’t mean Twitter won’t be a major player in how the NFL seeks to engage fans. Twitter and the NFL continue to be partners with a “great relationship” after […]
The WNBA had its first live streamed game on Twitter on Sunday as part of a new three-year deal with the social platform. The game featuring the Dallas Wings at the Phoenix Mercury received more than 1.1 million unique viewers and an average minute audience (AMA) of 62,459. For comparisons sake, the 10 Thursday Night Football […]
In spite of losing its Thursday Night Football live streaming deal to Amazon for 2017, Twitter will again be partnering with the NFL around a new multi-year deal to include live pre-game coverage. More details are becoming clear following Twitter’s series of sports live streaming announcements at NewFronts last week. As part of the live […]
NEW YORK — At Twitter’s first Digital Content NewFronts presentation, one thing was particularly apparent: live sports programming and video content is a driving focus for the social platform. Twitter announced a half dozen live streaming sports partnerships with the NFL, MLB, PGA TOUR and WNBA, among others. Arguably the most noteworthy, though, was Twitter […]
WNBA games will be live streamed on Twitter for the first time starting in two weeks as the first professional women’s sports events on the platform. Twitter and the WNBA announced a multi-year streaming agreement Monday which will see the social platform live stream 20 regular season games per season over the next three years. As […]
