SMT, which provides the famous yellow virtual 1st & Ten line system, will enable fans attending Super Bowl LII at U.S. Bank Stadium on Sunday to experience that and much more. SMT, which delivers real-time data and graphics solutions, worked with the NFL and Minnesota Vikings this season to make sure fans in-venue would get […]
Just as the advertising world has latched onto the Super Bowl as its own marquee night, the technology world increasingly is hitching itself to the event as a showcase for all the latest and greatest innovations. So as the New England Patriots and Philadelphia Eagles square off in Super Bowl LII on the field, and […]
StubHub is bringing U.S. Bank Stadium to life with augmented reality, as the online ticket marketplace on Tuesday released an iOS app update in time for potential Super Bowl ticket buyers to check out an immersive view of the venue before the New England Patriots and Philadelphia Eagles play in the big game. The AR feature […]
The video board at live sporting events provides in-depth replays, players stats and – during the downtime of events – random games and challenges to keep fans engaged. American sports fans know those games all too well. A baseball gets put under a hat, and they are all shuffled around. Which hat is the ball […]
The Minnesota Vikings’ home, U.S. Bank Stadium, can seat exactly 66,655 fans. That might sound like a gigantic number, but it’s actually in the bottom-third of all NFL stadiums. Knowing that the team’s following is much larger than that 66,655, the Vikings have come up with a new way of bringing fans “inside” the stadium. […]