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Cleveland Cavaliers to Utilize 3D Mapping Technology This Season

The NBA’s Cleveland Cavaliers recently announced plans to incorporate some spiffy technology to the basketball court this upcoming season. The new tech, an “Ultra-High 3D” on-court image projection system, will help to enhance the fan experience. The Cavaliers organization invested in Quince Imaging’s new projection image-mapping technology, which was first unveiled last March for Cavalier […]

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NBA and Cisco Announce Multiyear Extension of Partnership

Today, the National Basketball Association and Cisco announced an extension to the marketing partnership they began in 2007. Cisco will continue to be the Official Technology Partner of the NBA, WNBA, NBA D-League, and USA Basketball. Cisco’s infrastructure has helped the league grow tremendously by bringing live data and video from the basketball court to […]

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Sporting Innovations and Speedway Motorsports, Inc. Partner to Drive Personalized Fan Experiences

In an effort to enhance the experience for the millions of fans that attend motoring events throughout their various motorsports venues, Speedway Motorsports, Inc. (SMI) has partnered with Sporting Innovations, to enhance the fan experience throughout their enterprise. Sporting Innovations will help SMI by implementing their FAN360 platform to address the challenges of taking full […]

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The Ryder Cup Rethinks Fan Experience with RFID Technology

In fashion, what’s once deemed to be a thing of the past becomes contemporary. In sports, modernization tends to transpire at a much slower curve than other industries. The 2014 Ryder Cup, one of golf’s esteemed competitions as a biennial event between American and European teams, represents a meeting of these two realities. For the […]

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