Learfield Chief Revenue Officer Andy Rawlings believes the collegiate marketer hit a “home run” with STRIVR Labs, now Learfield’s Official VR Partner as of Wednesday. The new partnership will allow STRIVR, which recently raised $5 million in funding, to not only create virtual reality experiences for Learfield’s 120-plus schools and their fan bases, but also outside the playing […]
With the help of augmented reality, Tampa Bay Lightning fans could witness Martin St. Louis’ jersey retirement ceremony from Friday as if they were inside Amalie Arena. On Sunday, St. Louis took out a full-page advertisement in the Tampa Bay Times, a local newspaper that has 475,000 subscribers. Through a Lightning partnership with local company VidPic AR, […]
One team that NFL fans come to expect to see in the playoffs are the Seattle Seahawks. They have a star quarterback and stellar defense, and the people who fill CenturyLink Field arguably make up the best fan base. The Seahawks fan base has become dubbed “the 12s,” representing the 12th man that is with the players […]
The Pittsburgh Steelers plan to provide an all-access virtual pass to Steelers fans, it was announced Thursday. Through a partnership with Los Angeles-based production studio MANDT VR, fans will be able to experience 360-degree virtual reality video of game day at Heinz Field. “For many sports enthusiasts, myself included, watching a game on television pales in […]
The following interview is part of our ongoing Expert Series that asks C-level professionals, team presidents, league executives, athletic directors and other sports influencers about their latest thoughts and insights on new technologies impacting the sports industry. Name: Miheer Walavalkar Company: LiveLike Position: Chief Business Officer/Co-Founder Miheer Walavalkar is the Chief Business Officer and Co-Founder of LiveLike, a virtual […]
