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European Tour Gives Fans Opportunity To Walk The Links In Virtual Reality

The European Tour is giving its fans an all-access virtual pass to the links. Beginning with the BMW PGA Championship at Wentworth Club last May, people on-site could participate in a new digital experience through a combination of virtual reality and augmented graphics. With the assistance of creative agency Brandwidth, the Tour provided fans an opportunity […]

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NFL To Test Virtual Reality Simulators, POV Cameras For Training Referees

Virtual reality use isn’t just for NFL teams to improve players’ on-field performance or engage with fans as part of a corporate activation. Now, the league will head down the path of getting its referees involved. “We will be testing new technology for training officials, including virtual reality simulators and POV cameras,” an NFL spokesperson told […]

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