When Houston Rockets guard James Harden signed his sneaker deal with adidas in October 2015, the adidas basketball team wanted to “change the game” around the future signature launch, according to Mark Rasoul. The Head of adidas Basketball Social Media said it’s something that he and his colleagues are always considering as they work with different athletes. […]
NextVR’s broadcast coverage of a recent Cleveland Cavaliers and Milwaukee Bucks game live in virtual reality made quite an impression on the Golden State Warriors. “Yo, this is changing the game right here,” Kevin Durant remarked as he watched highlights from the Nov. 29 game. The Golden State Warriors small forward had a NextVR-branded […]
STRIVR Labs, the Menlo Park, Calif.-based company that excels in training NFL and college football players using virtual reality, announced Wednesday it has raised $5 million to enhance its sports offering and expand to new markets. The company plans to use the investment led by Signia Venture Partners to hire more people in order to move […]
Minnesota Wild fans have an opportunity to jump into the skates of their goaltender, Devan Dubnyk, through the world of virtual reality. Developed by Visual in collaboration with The Brand Enhancement Group and brought to the public by Hiway Federal Credit Union, the interactive game will be located in the concourse of the Xcel Energy Center […]
NextVR executive chairman Brad Allen isn’t sure how USA Today learned of the Warriors enlisting the company to create a virtual reality experience in order to help convince free agent Kevin Durant to come to Golden State But with NextVR’s role having been made public months ago, Allen spoke Wednesday at Business Insider’s IGNITION conference […]
