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Athos Rebrands As Wearable Fitness Technology Company Focused On Elite Athletes

NEW YORK — Wearable fitness technology company Athos launched an update to its brand and athlete training system Thursday and will now narrow its focus on supporting competitive, performance-driven athletes. Athos has compression gear with sensors that measures muscle activity using EMG (electromyography) and heart rate. The data is streamed to the user’s mobile device, providing real-time insights […]

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Nike, Apple Continue Partnership With Release Of Apple Watch NikeLab

Apple and Nike partnered in September to bring runners the Apple Watch Nike+, which combines Nike Sports Bands with Apple Watch Series 2. Now, the partnership is continuing with NikeLab – the company’s collaborative innovation platform – with the launch of the limited edition Apple Watch NikeLab. Get The Latest Sports Tech News In Your Inbox! […]

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