Melbourne, Australia-based 776BC makes athletic apparel, mostly for runners and rowers, but now the company has pushed into the sports technology sector with its new Motion line. Two years in the making, 776BC’s Motion System hopes to help enhance athletic performance through the use of biomechanics. But Motion’s athletic tops and bottoms are not tech-filled […]
Five days after the 2013 Boston Marathon bombing that killed three people and left at least 264 others injured, Boston Red Sox slugger David Ortiz took the field at Fenway Park to thank the policemen for their service and give a heartfelt speech in an attempt to bring the city together. “This is our f***ing […]
There is no better feeling at the end of a long day or a particularly grueling workout than taking off your bra. Bras, especially sports bras, are constricting and just plain uncomfortable. The Vitali Smart Bra is aiming to combat that discomfort by creating a bra that tracks breathing, posture and heart rate variability (HRV) […]
The Boston Red Sox formed a three-year partnership with G-Form, which provides athletic impact protection. G-Form, which is based in Providence, R.I., is now the official protection partner for the Red Sox organization as it launches a new baseball line. “G-Form provides the ultimate impact protection gear across multiple sport categories and the Red Sox will […]
The wearables industry is now making its way to the stables for equestrian sports. German startup HorseAnalytics recently introduced a product that will transform the way horse enthusiasts track and enhance the health and training of their companions. This innovative product uses detailed scientific analysis and data quantification to understand the physical and mental state […]
