The Women’s Tennis Association (WTA) has teamed up with social marketing platform Opendorse to build player brands through social media. The partnership represents the first time a centralized social media exchange platform has been used in women’s professional tennis. More than 3,200 athletes across the NFLPA, PGA Tour, New Jersey Devils, Clemson Athletics and Nebraska […]
For most journalists, one of the most frustrating things is when you miss a moment of the match or game you are covering, and you are left with a hole in your knowledge of what happened. SAP and the Women’s Tennis Association are trying to eliminate that problem with a new online portal, SAP Tennis […]
An early proponent of SAP’s Tennis Analytics for Coaches technology, WTA World No. 1 player Angelique Kerber joined the technology and software corporation as a global brand ambassador. The 29-year-old native of Germany regularly utilizes the SAP HANA powered analytics software, which is available exclusively for the WTA and on WTA-authorized tablets, with her coach Torben Beltz […]
During last month’s WTA-sanctioned Prudential Hong Kong Tennis Open, the official shopping mall sponsor of the tournament hosted its own tennis extravaganza complete with a virtual reality game of rooftop tennis. AIR Concepts Limited created VR 360 Tennis in the Air, which enabled players wearing VR headsets and holding controllers to play each other on […]
The never ending growth of sports analytics was making headlines with the Women’s Tennis Association during this week’s Bank of the West Classic at Stanford University. For the first time in professional tennis, real-time performance data will be used by players and coaches during the match. SAP, a market leader in enterprise application software, collaborated […]
