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Real Madrid and Microsoft Partner to Build New Fan Engagement Platform

Ranked as “the best club of the 20th century,” Real Madrid announced yesterday a new partnership with Microsoft. The goal of this new partnership is to create a new digital platform that will help fans connect in a new, unique way. Microsoft’s Chairman and Corporate Vice President of Emerging Markets, Orlando Ayala, described the deal in […]

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Buffalo Wild Wings Turns to Mobile Sports Tech to Expand Brand

  Buffalo Wild Wings is looking to create fan experiences that continue outside the restaurant. Teaming up with iHeartRadio, a new branded radio station was announced last week that offers streaming of popular music and exclusive sports programing. Adopting the common nickname for the restaurant, “B-Dubs” Radio will feature commentary from sports personality Dan Patrick, […]

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How to Digitally Stream NFL, NBA, MLB, and NHL Games

It’s 2014, and we live in the height of the information age. Just a decade ago, streaming data such as video or even audio at a quality rate of 400 kilobytes a second for commercial use was unheard of, impossible. Yet, it’s a lower standard of streaming quality today. Every major American sports league has […]

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Even the Best Technology Will Not Remove Danger from Football

At least nine high school football players, three in the span of four days, have died this year of complications resulting from on-field play. As of the publication of this article, two additional non-contact, football-related injuries bring the 2014 high school football player death toll to eleven. The victims: Peyton Flowers, 18- Died in Jackson, […]

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