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NBA Digital Enhances 2013 NBA Finals Coverage

Tomorrow night, LeBron James and the Miami Heat will take on Tim Duncan and the San Antonio Spurs in Game 1 of the 2013 NBA Finals. James’ story continues to evolve—just like his ads, too—and unfold right before one’s very eyes. The NBA’s brightest star on the NBA’s biggest stage won’t be short of excitement. […]

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Commentary: What Does It Take to Dominate the French Open?

The majority of Europeans grow up playing on clay courts (like Americans grow up playing on hard courts) and thus have great results during the clay court season, and of course in the French Open.  The last American to win the championship was Andre Agassi in 1999.  Since Agassi, there hasn’t been an American player […]

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Final Four of Seat Upgrade Apps Bring Fierce Competition Away From The Court

The wave of technological innovation that has washed over the economy and society in the past five years has been remarkable. The Internet and mobile broadband have enabled an unprecedented level of novel technologies, new companies, and service platforms. Sure enough, technology is slowly changing the sports landscape as well. The ticketing business may soon […]

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The Digital Ad Evolution of LeBron James

The Chosen One. LeBron James had this moniker emblazoned on his back as a tattoo since high school. This nickname, however, bears down as a gift and a curse. There has never been a more highly hyped athlete in the history of sports. Michael Jordan’s indelible imprint in the NBA left a giant vacancy for […]

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