ATP Expands Aggregation Of Media Rights
The ATP announced on Friday the continued aggregation and centralisation of broadcast rights on the ATP World Tour, with 12 tournaments across the ATP World Tour 250 category being pooled and sold together in partnership with ATP Media, the broadcast arm of the ATP World Tour. Following the success of the centralisation of rights across the Nitto ATP Finals, the nine ATP World Tour Masters 1000s, and the 13 ATP World Tour 500 tournaments, which has seen viewership more than double over the past 10 years, the ATP is pursuing a similar strategy with continued aggregation and centralisation at the 250-level. “Media rights is one of the biggest growth areas in our sport, and we’ve seen tremendous results both commercially...