Staysure Tour rebranded ‘Legends Tour’ as part of major shake up of Europe’s over-50s circuit
The Staysure Tour is to be rebranded the Legends Tour and come under a new ownership structure as part of a ground-breaking agreement between the European Tour and Staysure founder and group CEO Ryan Howsam. Under the agreement, Howsam, who founded insurance firm Staysure in 2004, will take a majority equity share in the Legends Tour – formerly known as the Staysure Tour, and before that the European Seniors Tour – and will oversee the Tour’s commercial strategy. This is […]
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