When something is being created in the Germany-based SPEEDFACTORY, you know it’s going to help on the field. Adidas has unveiled new, data-driven AM4MN (adidas Made For Minnesota) football cleats, customized for the greatest players in the world. AM4MN was produced while considering how a football player’s foot moves during play. They used athlete foot scans and […]
MUNICH — A team called “Beat Adidas” became the first to win the grand prize at FC Bayern Munich’s inaugural HackDays event which ran from Jan 19-22. The hackathon event was divided up into seven predetermined challenges, with this team taking part in the Adidas stream. In order to win the grand prize, it first needed […]
Adidas recently launched a new line of performance tech sportswear called Alphaskin, designed through a motion-capture system to identify areas where fabric might impede an athlete’s movements. The global sportswear giant has used the Aramis mo-cap system to craft some of its footwear in the past, including the Boost series, but this time Adidas applied […]
The 2018 World Cup in Russia will feature a new, innovative match ball. On Thursday, Adidas Soccer revealed the Telstar 18, a reimagining of the original Telstar ball used at the tournament back in 1970. It will be the most tech-savvy ball in history with an NFC microchip embedded inside. The chip will allow consumers […]
Adidas has launched its new app — adidas Sports & Style — that is available in the U.S. and U.K. and uses Salesforce technology to deliver a personalized shopping experience. The app offers an experience tailored to the consumer’s preferences and behavior, providing access to adidas online store product offerings and customized product recommendations. “This is […]
