Adidas and adidas America filed a lawsuit against Asics America in Delaware federal court last week pursuing damages and royalties for infringements on 10 fitness tracker and fitness tracker-related software patents. Named alongside Asics in the suit is FitnessKeeper, a Boston-based technology company behind the popular application, RunKeeper. Asics acquired FitnessKeeper in 2016 for $85 […]
The Indiana Hoosiers will attempt to set the Guinness World Record for the largest collective virtual reality experience at the men’s basketball game against Northwestern on Saturday. The team is distributing 2,000 adidas VR headsets to students. Students who are sitting in the Crimson Guard GA section and the south bleachers will receive the headsets […]
Adidas revealed its new Parley Swimwear products which are made from recycled ocean plastics. The material of the swimwear comes from fish creams and plastic wastes including debris and used fishing nets that have been fished out of the coastal areas. It is then processed into a recycled nylon yarn that according to adidas is weaved into a […]
When Houston Rockets guard James Harden signed his sneaker deal with adidas in October 2015, the adidas basketball team wanted to “change the game” around the future signature launch, according to Mark Rasoul. The Head of adidas Basketball Social Media said it’s something that he and his colleagues are always considering as they work with different athletes. […]
According to a report by the National Science Foundation, women only made up 29% of the labor force in science and engineering fields in 2013. While the gender gap in STEM is widely discussed, Stacey Burr of Adidas represents one area in which women are thriving in STEM: Wearable technology. Burr founded Textronics, a smart […]
