Arizona State University and adidas are partnering on a global scale to help shape the future of sport around sustainability and human potential, among other key areas. The Global Sport Alliance — which is aimed to positively impact society — will combine innovation, education, athletics and research as the two parties engage in the new relationship. […]
In two weeks, runners around the world can log their mileage on an app to stand in solidarity against ocean pollution. During World Oceans Day week from June 5-11, adidas and social activist group Parley for the Oceans will join forces to launch a worldwide “digital run,” among other audio and video initiatives and an […]
The grandsons of Adi Dassler, founder of German-based sports brand adidas, are celebrating their grandfather’s legacy through a new program called the leAD Sports Accelerator, which was founded earlier this year. “How would (Adi) innovate today? Well, he would probably be supporting startups across innovation,” Nathalie Sonne, Head of Program at leAD Sports Accelerator said regarding the grandsons’ decision […]
NEW YORK — Eric Liedtke called it the “holy grail” as he pointed to the Futurecraft 4D. On Thursday at a private event in Manhattan, adidas’ Head of Global Brands held in his left hand the Futurecraft 4D, a running shoe launched by adidas in collaboration with Silicon Valley-based technology startup Carbon. With the use of digital […]
Adidas announced Tuesday the upcoming launch of its adidas ALL DAY app, a 360-degree experience designed to help consumers achieve their fitness goals. For adidas ALL DAY, the company partnered with EXOS (human performance company), American College of Sports Medicine (sports media and exercise science organization) and Verily (Alphabet Inc.’s healthcare and life sciences subsidiary). […]
