In the footwear industry, running into lawsuits with other shoe distributing companies is almost a commonality. With strict intellectual property rules that protect artistic works, designs, and symbols, it is hard for companies like Adidas and Skechers to differentiate from one another, especially when a hot trend has taken over the market. This is why […]
After ongoing development and research, Adidas and Parley have finally unveiled their new sneakers made entirely of ocean plastic trash. The research team involved showcased their design for the shoe last year, and now have officially brought the product to life. As Adidas continues to adopt new materials, the inclusion of these sustainable aspects on […]
A long-awaited, two-year lawsuit between, Under Armour and Adidas has ended over the MapMyFitness application and multiple fitness patent infringements. The suit between Adidas and Under Armour was filed in February 2014, when Adidas noticed a similarity with its patents and Under Armour’s new fitness technology. Adidas said the infringed patents were that of, “a location-aware […]
Since its founding, Nike has strived to make highly innovative products by incorporating new technology to provide every athlete with footwear and apparel to help them succeed in whatever their athletic goals may be. As we have covered here on numerous occasions they are often trend setters when in comes to innovate sportswear and in 2016 […]
The days of soccer boots being neglected as a factor in performance are far behind us, and instead there is now tremendous innovation into their technological improvement. The release of the new Adidas laceless ‘Ace 16+ purecontrol’ furthers this movement, aiming to provide improved comfort, stability and most notably control for players of all levels. […]
