Yesterday, Adidas acquired Austrian fitness company Runtastic, becoming the latest purchase of the Adidas Group and the only brand in the Adidas Group that does not pertain to sports apparel or equipment. Adidas’ break into the fitness industry cost them around $240 million. It appears that Adidas is attempting to answer the fitness app empire that Under Armour has recently amassed. […]
Adidas has a tumultuous past with environmental groups. The group Greenpeace International has continuously confronted Adidas about their contribution to toxic waste, ultimately aiding Adidas in signing a commitment to have zero discharge of hazardous chemicals by 2020. Greenpeace International then scolded Adidas as they faltered in 2013, loading swimwear with hazardous PFC. As of 2014, […]
Just last Saturday, Lionel Messi scored a wonder goal in the Spanish Copa del Rey Final. It saw him dribble past three defenders on the right wing, before beating one last defender in the box and then leaving Athletic Bilbao goalkeeper Iago Herrerin a second too late at the near post. However, the boots that […]
Earlier this year, Adidas went “blue” when it announced its partnership with Parley for the Oceans, an initiative created to conserve the world’s oceans by helping to keep them free from harmful litter and pollutants. Both Adidas Group and Parley for the Oceans believe this must be a collaborative effort – one that will allow […]
After a lengthy and grueling 82 game regular season, coupled with a completed first round of taxing playoff action, a number of NBA stars are pushing their bodies to the limit. Working to help players perform at their peak when the stakes are the highest and their energy is sapped, Adidas will be offering a […]
