The tech industry has focused on live streaming recently and Adidas wants in on the action. This week Adidas became the first major sports company to use Twitter’s new live stream app, Periscope. The service was used to cover Colombian soccer superstar James Rodriquez penning a new deal with the sports clothing giant. The 20 […]
Sneakerheads rejoice! In the past month alone, both adidas and Nike have launched their own exclusive apps for speedy sneaker shopping. Long gone are the days where you had to camp out to get your hands on that exclusive, limited edition pair of shoes, and deal with the crowds and angry fans who left empty-handed. […]
One of the most recent updates to the Twitter platform is the addition of a new group direct messaging feature. With the group DM, users are not restricted to one-on-one interactions as up to 20 people can converse simultaneously via private messaging. Adidas was one of the first major sports companies that sought to capitalize […]
Steph Curry and Damian Lillard are two of the NBA’s elite point guards. Each of them have their own unique skill set that make them dynamic. For Curry, his endless range puts fear in the hearts of defenders. At a moment’s notice, he could pull up from anywhere beyond the arc and put three points […]
Unlike other sports, soccer has taken some convincing to adjust to the technological times we live in. Where other sports benefit from using instant replay, it is still frowned upon in soccer. Goal-line technology began in the same way. Critics were outspoken against it whereas players were begging for it. Countless examples of ghost goals […]
