From a start in a small wash kitchen in Bavaria, Germany, Adidas has grown globally. The company is now taking the initiative to move production back to its German headquarters by launching Speedfactory. Adidas was started by Adi Dassler, who wanted to provide athletes with the best possible equipment. Adidas has grown into the global […]
I watch Tennis for a few reasons: Roger Federer’s graceful class, Djokovic’s never-say-die approach, and that square box in the corner that measures serves. I remember Goran Ivanisevic setting records in the 90’s with his monstrous serve. I recall how amazed I was at someone with the ability to make a tiny green ball travel […]
Worried about missing a beat? Don’t be – Adidas will track your every move with their recently updated FIT SMART fitness band. From marathons to yoga, to house chores and stagnant office work, FIT SMART aims to keep you connected, motivated and in sync with your fitness goals. While a health enthusiast may be tracking their every move […]
Ever purchase a pair of sneakers and realize they weren’t exactly what you wanted? Maybe they were a little too snug, the color just wasn’t what you were looking for, or they even cause a bit of pain after a while. Well, Adidas’ new Futurecraft 3D sneaker is hoping to be the solution to it all. […]
Imagine having a piece of Lionel Messi’s cleats in the recycled fibers of yours; imagine never creating waste when you toss your old pair; imagine Adidas’ Sport Infinity. “Farewell to recycling—it is now time for infinity-cycling,” is how Adidas likes to say it. Sport Infinity, their newly-announced 3-year research program, aims to create a soccer […]
