Even with mobile being at the disposal for different venues, the way in which to penetrate this ecosystem is largely undefined. There’s a multitude of offerings that consumers are engaged with, making it difficult to grasp their attention for extended periods of time. The potential to create complementary mobile experiences that reflect hyperlocal brand engagement […]
Last weekend’s Bundesliga game between Bayern Munich and Borussia Dortmund (broadcast in 209 countries around the world) saw a unique usage of Snapchat that was a first for the top German soccer league. A “Global Life Story” of the game was broadcast to all Snapchat users. Typically, Global Life Stories for soccer games cover one […]
Yesterday Major League Baseball launched their own social network called MLB Fans. Today, they continued to add to their new digital platforms by launching MLB Clubhouse, a league wide custom GIF and sticker baseball-themed keyboard extension app that features fans’ favorite MLB teams, players, ballparks and more. Of course, MLB Clubhouse was developed by MLBAM and […]
Felix and Paul Studios, a Montreal-based company, is an industry-leading technology platform for virtual reality filming. Together with Facebook, Felix and Paul Studios are releasing a five episode series, “Striving for Greatness,” staring LeBron James. The first video, published on September 23, takes fans into a 360-degree representation of James’ training. It puts you right into […]
As the start of the NHL season draws closer, many recreational hockey players are dusting off their skates to start their winter recreational hockey leagues. We frequently talk about how technology is changing the sport at the professional level but now technology is trickling its way down to improving some of the challenges associated with […]
