Yesterday, Adidas acquired Austrian fitness company Runtastic, becoming the latest purchase of the Adidas Group and the only brand in the Adidas Group that does not pertain to sports apparel or equipment. Adidas’ break into the fitness industry cost them around $240 million. It appears that Adidas is attempting to answer the fitness app empire that Under Armour has recently amassed. […]
In an era many would not have predicted, watches, of all things are becoming increasingly capable of things that only scientists in a lab could do 10 years ago. New smartwatches and their apps are now able to improve physical performance and track progress through a range of apps run by different sport and tech […]
A few years back, the video above (highly recommended to wear the appropriate glasses while watching it) was produced by the The New York Times, entitled as “How Mariano Rivera Dominates Hitters”. This 3D iteration accompanied a story on Rivera’s successful signature cutter. This rendering demonstrates the acute similarities between his fastball and cutter that […]
Suzi Alvarez is the Director of Brand Marketing for Chat Sports, a San Francisco-based sports media company. She also leads the Minds Behind the Game sports-technology panel. Follow @suzialvarez on Twitter and download the Chat Sports iphone app at chatsports.com/mobile. The San Francisco Giants may be one of tech-iest baseball teams in the world. But Director […]
The best soccer teams from around the world are playing each other in the third annual International Champions Cup, and viewers are able to enjoy the action like never before. Meerkat, the darling of this year’s SXSW conference and leading live streaming app, has partnered with the ICC to bring fans exclusive, on-the-ground footage of […]
