The biggest sporting event of the season – Super Bowl XLVIII – may also be the biggest marketing event of the non-holiday season. The 30-second ad spot during the game now costs $4 million, a price that has nearly doubled over the last ten years according to Kantar Media. During that span, advertising time has […]
Several sports teams across the country struggle to find a platform that allows for a comprehensive hub of team information and content for quick and easy viewing. However, a new app has come into play that allows for teams to have instant access to do just that and more. Sprio is an app that allows […]
In today’s world, everything seems to be going toward mobile. However, DeskSite is taking a different approach: choosing to ignore the small screen and instead deliver premium HD content that supplements live sports content. In addition, the service seeks to deliver fewer but more relevant advertisements to its consumers. This benefits not only the viewer, […]
Numbers.
Statistics.
Analytics.
Sports fans possess an obsession over numbers beyond the box score like never before. Stats represent the only quantifiable metric to justify any sports debate. When the MIT Sloan Sports Analytics Conference grows in attendance each and every year, this event shows the breakthroughs and fascination within numerical research. Even ESPN has attempted to bring this interest to the mainstream with a show like Numbers Never Lie.
Are you a fantasy football fan that is already excited for next year’s draft? Do you miss checking daily injury updates and depth charts? Well, you’re not alone and you’re not out of luck. You can still manage a team in the playoffs and challenge friends for cash and bragging rights. Fair Market Fantasy is […]
