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Why Jaylen Brown Is Among NBA Players Using Mental Skills App Lucid

Boston Celtics rookie wing Jaylen Brown had a tall task in this past season’s Eastern Conference Finals: guard LeBron James. He was nervous. Guard the greatest player of his generation in the playoffs? During his rookie season? If he didn’t somehow mitigate his pre-game anxieties before tip-off, he’d have already lost half the battle. Brown […]

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Snapchat, Pocket and Fitbit: How NFL Sideline Reporters Do Their Jobs

NEW YORK — Tracy Wolfson’s preparation for a football game can start weeks in advance. As the sideline reporter for CBS’ top NFL broadcast team, she is charged with everything from reporting human interest anecdotes about the players to probing coaches on strategy during the game. The job requires voracious reading, and anytime she reads […]

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Why NBA Teams Are Using VenueNext As Fans Go Mobile-First

The sports world is going mobile, and teams are catching on. In an effort to make sure their stadiums are mobile-friendly and intuitive, the Charlotte Hornets are the most recent team to enlist a four-year-old company called VenueNext to reboot nearly every aspect of the in-stadium fan experience. In 2014, the San Francisco 49ers were […]

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Zepp Tennis 2 Can Add Analysis, Special Effects To Your Best Shots

NEW YORK — On Wednesday, Zepp, the sensor-based training device and platform, launched the Zepp Tennis 2 Swing and Match Analyzer as an enhanced version of its tennis product. The Zepp sensor attaches to any tennis racket and tracks stroke type, spin, ball speed, ball spin and sweet spot accuracy. The data is sent wirelessly to […]

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Floyd Mayweather To Open A Hi-Tech Gym Franchise

Floyd “Money” Mayweather walked out of the boxing ring quickly and, in his view, permanently, after defeating Conor McGregor Saturday night in 10 rounds via technical knockout. Now, his attention turns to a different venture: a worldwide fitness empire. According to a press release, Mayweather is launching a franchised gym called Mayweather Boxing and Fitness, […]

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