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Fitbit Launches An Apple Watch Competitor With Built-In GPS

EAST HAMPTON, N.Y. — Fitbit announced its first smartwatch Monday as it looks to expand beyond the fitness band category it helped to pioneer and better compete with competitors, such as Apple and Garmin, that have been pushing their own health and fitness agendas through smart devices.   The watch, called Fitbit Ionic, has more […]

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Arccos Driver Tuning Uses Artificial Intelligence For Club-Fitting

Arccos Driver — a program that deduces the precise location of one’s golf drive at more than 40,000 courses — has announced two new features: Driver Tuning, which recommends weight and loft adjustments based on conditions and courses, and Long Drive Leaderboards, which allows golfers to compare driving distances with one another across multiple holes, courses […]

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PepsiCo Is Launching A Snapchat-Based NFL Promotion

For this NFL season, fans will be able to play a weekly game on their Snapchat app for a chance to win Super Bowl LII tickets. Potential participants can partake by Snapchatting an on-product code present on specifically marked Frito-Lay products and 20 oz. bottles and 15-pack 7.5 oz. mini-cans of Pepsi. They will then […]

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SI Play Unveils Free App, New Features For Youth Sports Management

High school sports are steadily coming back to the fore of America’s consciousness. Summer travel teams are packing up their equipment for the long school year ahead. And in the midst of all of this, SI Play is expanding its audience and becoming an all-in-one youth sports management platform. The Time Inc.-backed youth sports venture […]

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AFL’s Adelaide Crows Use Team App To Livestream 360-Degree Video

The Australian Football League’s Adelaide Crows have announced another innovative technology advancement that is set to increase fan engagement. Fresh from announcing their purchase of an esports team in May, the Crows have now set their sights on venturing deeper into virtual reality by becoming the first AFL club to live stream video of the […]

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