Adidas announced Tuesday the upcoming launch of its adidas ALL DAY app, a 360-degree experience designed to help consumers achieve their fitness goals. For adidas ALL DAY, the company partnered with EXOS (human performance company), American College of Sports Medicine (sports media and exercise science organization) and Verily (Alphabet Inc.’s healthcare and life sciences subsidiary). […]
Adidas and adidas America filed a lawsuit against Asics America in Delaware federal court last week pursuing damages and royalties for infringements on 10 fitness tracker and fitness tracker-related software patents. Named alongside Asics in the suit is FitnessKeeper, a Boston-based technology company behind the popular application, RunKeeper. Asics acquired FitnessKeeper in 2016 for $85 […]
With SunTrust Park set to open in a matter of days, the Atlanta Braves will be reintroducing MLB’s Ballpark app to fans. According to Greg Mize, Director of Digital Marketing at the Braves, content within the app won’t just be baseball-specific, though. It is the first time Major League Baseball Advanced Media is allowing a MLB […]
AUSTIN, Texas — Drayton Florence grew up in a military household and went on to have an 11-year NFL career. When he got into tech after his playing career, he decided to use his skills to help military veterans. Florence helped develop the Vets 22 app, which aims to give veterans easy access to resources including […]
Sacramento Kings forward Anthony Tolliver and former NBA players Steve Blake and Caron Butler have invested in the social network app, Arbit, which works to connect users with their friends, brands and favorite athletes and celebrities through photo-polling. Users are able to create photo polls in the “Ask Arbit” upload screen, and the photos will automatically be […]
