In a year where virtual reality has been all the rage in sports, augmented reality has taken a backseat in technology discussions. Yet, the New York Mets and Cleveland Cavaliers are two franchises placing their bets on the latter heading into 2017. In a new partnership with three-year startup company, Doppler Labs, the Mets and […]
Wearable technology and performance company WHOOP announced that as of Tuesday it is making publicly available its performance optimization system, a product that was only offered to professional or college athletes, military, Olympians or via select pre-orders. According to Will Ahmed, Founder and CEO, the WHOOP Strap 2.0 will continue to deliver “actionable data” to athletes, […]
The Cleveland Cavaliers have released printable paper rings that activate an augmented reality championship ring-wearing experience for all fans who download the new version of the app. The update came after the team disappointed some fans with its first attempt at having them virtually try on championship rings. The Nike silicone bands that were given away […]
ANN ARBOR, Mich. — On Friday at the fifth annual Michigan Sport Business Conference, two U.S. professional sports team owners confirmed their commitment to pursuing eSports teams. During the afternoon keynote, Cleveland Cavaliers owner Dan Gilbert said, “We’re in the hunt right now. It’s insanity.” In January, Gilbert partnered with Bruin Sports Capital and WPP on […]
The Cleveland Cavaliers gave away Nike-branded silicone bands that were designed to activate a “first-of-its-kind championship ring augmented reality experience” through the team’s app so that fans attending the season opener could virtually wear the rings. “WELCOME BACK, CHAMP!” read the message accompanying the free silicone bands for fans attending Tuesday’s game that celebrated the […]
