The Golden State Warriors and the Cleveland Cavaliers are two of the most technologically savvy organizations in the league. Lead by prominent owners with technology backgrounds, both franchises have demonstrated a propensity for implementing tech throughout their operations. Dan Gilbert, the owner of the Cavaliers, and Peter Guber, the owner of the Golden State Warriors, have lead a […]
Signal360, a company that offers an interactive advertising platform through beacon technology, is looking to expand its influence in the NBA. The Atlanta Hawks, Milwaukee Bucks, and Golden State Warriors all utilize beacons from Signal360 in and around their arenas to better interact with their fans, and other teams like the Phoenix Suns, Orlando Magic, […]
Last week Budweiser and the Cleveland Cavaliers combined forces to create specially designed Budweiser-branded cardboard virtual reality screening headsets for fans. As fans stepped into the stadium, a total of 750 of them had the rare opportunity to watch virtual reality footage of Game 2 of the Cavaliers series against Atlanta Hawks on May 4th […]
The digital sporting world continues to expand with new ways for teams to engage their fans throughout the day and calendar year. Movable Ink, in a partnership with the Detroit Pistons, is the latest example of fans getting a digital dose of communication from their favorite team. Movable Ink is a digital user engagement company […]
LeBron James stands alone as the most complex superstar of the modern sports era. Over the course of his 12-year career, he has played about every role imaginable both on and off the court. Arguably the most versatile player in the history of basketball, King James is just as likely to play the point as […]
