Riddell, a leading football equipment manufacturer, announced Wednesday the addition of Peyton Manning as a strategic business advisor and brand ambassador. The legendary quarterback will aid with product development, community and charitable initiatives, internal programming, and special projects directed by Riddell’s executive leaders. Manning will help amplify Riddell’s contributions in protective equipment innovation. “Peyton Manning is synonymous with football. […]
Microsoft is getting artsy on the race course and turning the movements of road racing cyclists into real-time motion-activated images and videos. During last month’s AMGEN Tour of California, Microsoft utilized its Kinect technology and partnered with interactive design studio VolvoxLabs to generate visual art called THE RIDE across seven locations including Sacramento, Santa Barbara […]
It’s not quite walking on water, but VIVOBAREFOOT and BLOOM will soon have athletes running on algae. VIVOBAREFOOT, a minimalist running shoe company based in London, has announced its partnership with BLOOM, an American plant-based materials manufacturer. The companies have collaborated to create the Ultra III, a shoe made from ethylene-vinyl acetate (EVA) foam. BLOOM’s EVA foam is derived […]
With the EuroLeague basketball season coming to a thrilling close last week, fans attending the games were able to create the ultimate souvenir ahead of the final — a 3D personalized digital avatar in their likeness. The experience allowed fans to create a digital copy of themselves by stepping into a device called The Portal […]
Detroit-based helmet manufacturer Xenith has been at the forefront of football player safety for some time now. The company features patented Adaptive Head Protection — technology designed to provide a comfortable helmet while minimizing head movement on impact. Thanks to a recent exclusive partnership, Xenith will now supply helmets featuring this tech to athletes in […]
