Usain Bolt is the world’s fastest man and Puma is helping him get even faster. In preparation for the 2017 World Championships in London, Bolt will be wearing shoes featuring Puma’s NETFIT technology. NETFIT features two major benefits over a regular shoe. First, it offers a unique customizable lacing system to fit the needs of […]
Violent contact has become almost a fixture in the NFL, as players use their reinforced pads and helmets to knock each other out of plays — and sometimes, out of entire games. Not in the American 7s Football League, though. In the seven-on-seven semi-pro league, players tackle each other without the aid or protection of those […]
Nike wants to go even faster. And so the shoe company ,with the help of Dell, laid out an “aggressive” vision for the future of design that serves to create a digital canvas for immersive creativity and increase the speed in which it happens. With the new Dell Canvas, a combination of an interactive pen and off-hand “totem” device, […]
PUMA’s latest soccer cleat, the evoPOWER Vigor 1, is the first to be made with a INSQIN waterborne polyurethane technology designed from leading polymer company Covestro. While the cleat design and functionality centers around INSQIN, it also improves its sustainability. Through the use of the technology, the upper materials on the cleat were produced with 95 percent […]
Melbourne, Australia-based 776BC makes athletic apparel, mostly for runners and rowers, but now the company has pushed into the sports technology sector with its new Motion line. Two years in the making, 776BC’s Motion System hopes to help enhance athletic performance through the use of biomechanics. But Motion’s athletic tops and bottoms are not tech-filled […]