ATLANTA — The Atlanta Braves and the builders of the new SunTrust Park brought the project to life during the venture’s nascent stages through virtual reality. Populous created SunTrust Park in virtual reality in order for both the company’s designers and the Braves brass to see the park, first-hand, in three dimensions before its actual construction, enabling both parties to […]
New York-based startup Storelli hopes to help athletes of all sports enhance performance through increased foot traction. But the technology-focused sports apparel company does not make shoes or cleats. Instead, Storelli plans to introduce shoe insoles that help provide improved stability, traction, and grip. The concept behind Storelli’s new SpeedGrip Insoles is straightforward: prevent athletes’ feet […]
Five of Alfaisal University’s engineering graduates have come up with a way to integrate palm trees — staples outside football stadiums in the Middle East — into the manufacturing of actual arena seats. Integrating the palm tree fibers into the chairs was a concept that the group came up with for Challenge 22, a regional […]
NEW YORK — Eric Liedtke called it the “holy grail” as he pointed to the Futurecraft 4D. On Thursday at a private event in Manhattan, adidas’ Head of Global Brands held in his left hand the Futurecraft 4D, a running shoe launched by adidas in collaboration with Silicon Valley-based technology startup Carbon. With the use of digital […]
When Corey Kluber toes the rubber Monday night in the Cleveland Indians’ season opener at the Texas Rangers, the right-hander will have a modification to his New Balance cleats that will go unseen to the naked eye. In each of his spikes, Kluber will have a 3D printed plate, becoming the first player to wear such a […]
