Is there anything more American than the life of Derek Jeter? Like most boys of a certain age (myself included), he grew up in a small town with a dream to play shortstop for the New York Yankees. By the sweat of his brow, the strength of his resolve, and the straps of his boots […]
When Clemson takes on Alabama today for the College Football Playoff championship game, it marks only the second in history, but it is already a premiere sporting event. In its first year, the College Football Playoff (CFP) was awarded the 2015 Sports Business Award for Sports Event of the Year by Sports Business Journal. Going […]
London’s calling. And Google and Apple may be answering. Reports are stating that the NFL is planning to live-stream its three London games next season and Apple and Google are engaging in discussions to buy the streaming rights. This would be building off a streaming precedent set by the NFL’s stream of a Jaguars vs. […]
On New Year’s Day 2016, the Boston Bruins will face off against the Montreal Canadiens in the 2016 Bridgestone NHL Winter Classic at Gillette Stadium in Foxboro, Mass. In the battle of promotion on social media, the Bruins are clearly leading the race when it comes to team accounts on social media according to our […]
Yahoo and NBC Sports Group recently confirmed the renewal of their multi-faceted partnership with plans to expand with more content to Yahoo/NBC Sports viewers, including Premier League highlights, NBC Sports Regional Network team reports, and Golf Channel. The renewed deal also extends to digital and on-air experiences through mobile and Tumblr. “Yahoo has been a great partner, and […]
