The following was written by Joe Favorito. Joe has over 30 years of strategic communications / marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. He is a producer of award winning and cutting edge programs designed to increase ROI and minimize cost. Several years ago […]
The following was written by Joe Favorito. Joe has over 30 years of strategic communications / marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. He is a producer of award winning and cutting edge programs designed to increase ROI and minimize cost. It is no […]
Another week another story about the NBA doing a great job with their digital media presence. Two weeks ago we explained why the NBA is better than any other league on social media. Last week we reported that the NBA has gone digital with their All-Star voting in some creative ways. Now this week the NBA […]
The National Basketball Association has recently signed a brand new four-year digital marketing partnership with America’s largest beer producer, Anheuser-Busch. With the NBA arguably leading the world of sport in digital utilities, the renewal looks to take things a step further. The deal will allow Anheuser-Busch to use NBA team logos on their bottles and […]
After months of gathering improvement ideas on Reddit, AS Roma announced the launch of their new website on December 7th. AS Roma was inspired to redesign their old website after being voted 6th worst out of all the Champions League team websites. Instead of closing its doors and working on the website in seclusion, Roma […]
