It’s been a great year in the sports digital industry with a handful of new marketing trends, event experiences, sponsor activations, and insights from sports business conferences across the globe. Of course, there’s no better way to experience sports digital by staying connected while actually attending and participating in sporting events too! I’ve done it […]
As we’ve stated in the past, the NBA is one of the more digitally savvy leagues in pro sports. Today, this assertion has been supported with the launch of NBA All-Star voting via Google Search. For the first time, NBA fans can vote by simply googling “NBA Vote All-Star” or “NBA Vote Team Name” (ex: NBA […]
LeBron James stands alone as the most complex superstar of the modern sports era. Over the course of his 12-year career, he has played about every role imaginable both on and off the court. Arguably the most versatile player in the history of basketball, King James is just as likely to play the point as […]
The NBA is seizing a massive opportunity to grow its global brand with digital media technology. On Monday the NBA said it is working with Israeli startup WSC Sports Technologies to create and disseminate customized highlight video content in real-time. The NBA will use WSC’s video editing platform called AVGEN which essentially automates the process of creating highlight reels. […]
The Major League Baseball Players Association (MLBPA) is hoping to change the way fans engage with the game through the launch of Infield Chatter. The online social community aims to promote a fun interaction between players and fans. MLB players like Davit Ortiz, Josh Donaldson, Dee Gordon, Eric Hosmer, Adam Jones, and Jake Arrieta have already […]
