The Jacksonville Jaguars have announced that they will be one the first North American professional sports teams to partner with ride-share app Uber (the Sacramento Kings had a unique partnership in 2014). The partnership will give Uber users in-app access to promotionally priced tickets for fans taking a ride to the Jaguars stadium for the remaining home games. The […]
As more mobile apps are grabbing the attention of fans, sports teams and marketers are trying everything to keep their fans engaged. Snaps, a mobile messaging app, is making its mark in this mobile and social world with customizable emoji keyboards. Last week Snaps and the New York Cosmos partnered to launch a customized, Cosmos-branded emoji keyboard called Cosmojis. […]
Europe’s premiere basketball association, the Euroleague, tipped off their current season on October 15th. Sponsored by Turkish Airlines, among others, the Euroleague hosts 24 teams and is broadcast in over 200 countries. This season, their digital campaign team has ramped up partnerships and created their own technology campaigns, enabling more people to engage and […]
President Vladimir Putin of Russia has allowed for the country to launch their version of ESPN called Match TV. The station aims to create a dedicated federal sports following with the new network as well as to promote a healthy well being among its citizens. Match TV faces one problem: Russians do not watch their […]
Virtual reality has a new sports partnership, as World Wresting Entertainment (WWE) has announced that for the first time it is releasing content to Samsung’s Milk VR premium virtual reality content service on Samsung Gear VR Innovator Edition powered by Oculus. The partnership, announced on the WWE website, is a major opportunity for both Samsung […]
