Social media is a powerful force. It can be utilized as a deadly weapon, mighty enough to take the world’s most famous athletes from eminence and adulation and banish them to a life of scorn and irrelevance with just the click of a button. All it took was one photo of Olympic hero, Michael Phelps, […]
“Where do people go to geek out about podcasts?” asked Product Hunt co-founder Ryan Hoover in an October episode of the venture capital firm Andreessen Horowitz’ podcast, a16z. Perhaps the best example to answer Ryan’s question comes from an unsuspecting audience: listeners of “The Tony Kornheiser Show”. The show’s host needs no clarification; after all, […]
Brands have been marketing their products and services with professional athletes for years. Having an athlete endorse a product adds credibility, exposure, and shows alignment with the brand’s corporate beliefs and values. Typically, brands would find an athlete spokesperson or brand ambassador and have her or him wear its logo, use its products, and talk […]
The world’s most valuable soccer team, Real Madrid, has executed a social media first by becoming the only sports team to have an “Official Story” on Snapchat. The timing makes sense for both Snapchat and Real Madrid as El Clasico, Real’s matchup against Barcelona, is going to bring hundreds of millions of viewers to consume the game […]
In the spirit of furthering discussion on visual earned media measurement, we are showcasing a Brand Virality Leaderboard ranking the sponsors of the English Premier League. Using a machine learning system from Logotrakr, the leaderboard tracks team sponsor logos in images and video on Twitter and measures the virality of those images against their peers. Think […]
