SportTechie — Digital Media RSS



Facebook Activity ‘Strong Estimator’ Of TV Tune-In For First Minute Of NFL Games

We shared recently that Nielsen announced plans to expand Nielsen Twitter TV Ratings in coming months, and will include Facebook topic data in the new Nielsen Social Content Ratings. The expanded ratings will measure social media activity for original video programming from TV and over-the-top streaming providers, including live sporting events. Sports in particular drives massive engagement […]

Continue reading





Does Snapchat’s Super Bowl 50 Deal Signal A New Day In Advertising?

The Super Bowl is the biggest television event in the United States. Last year’s game was the most viewed program in US television history, averaging 114.4 million viewers and peaked at 120.8 million during the final minutes. These staggering numbers are why over the last 10 years the average price of a 30 second television […]

Continue reading