We shared recently that Nielsen announced plans to expand Nielsen Twitter TV Ratings in coming months, and will include Facebook topic data in the new Nielsen Social Content Ratings. The expanded ratings will measure social media activity for original video programming from TV and over-the-top streaming providers, including live sporting events. Sports in particular drives massive engagement […]
#KeepPounding. If you’re an NFL fan, you’ll know what that means: the Carolina Panthers are ready for business in Sunday’s Super Bowl 50 clash versus the Denver Broncos. On the cusp of the biggest stage in football, the Panthers’ digital media team is frantically bombarding fans with tweets, statuses, videos and more. And with just […]
The University of Michigan football program boasts a historic past, but they are only a year removed from major turmoil surrounding leadership and underperformance on the field. Since then they have hired a highly sought after coach and notable alum, Jim Harbaugh, as the head coach in 2015. The Harbaugh hiring is just part of […]
The Super Bowl is the biggest television event in the United States. Last year’s game was the most viewed program in US television history, averaging 114.4 million viewers and peaked at 120.8 million during the final minutes. These staggering numbers are why over the last 10 years the average price of a 30 second television […]
While sites like Players’ Tribune and Uninterrupted look to create a player’s voice in the printed word or the visual, the spoken word in the form of podcast may be taking hold as well as a medium for regular expression, and even news. Now, podcasting as a medium is not new but it is certainly […]