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NBA Boosts International Digital Presence With Perform, DAZN

Basketball is increasingly an international sport, with leagues in Europe and Asia producing talented players who make an impact on NBA courts. To maximize that international presence in the digital realm, the league hired Perform, a digital media and content management company. The multiyear partnership will bring Perform’s content expertise to bear on the NBA’s […]

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Magic Leap Partners With NBA, Turner On 3D Game Viewing Experiences

Mixed reality startup Magic Leap announced on Tuesday its first sports partnership — a collaboration with NBA Digital and Turner that will bring next-generation 3D basketball viewing experiences through the new Magic Leap One and a newly created companion NBA App. Fans will be able to watch NBA games with features that overlay data into […]

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