The NBA is getting in on the action when it comes to real-time fantasy competition, launching the mobile fantasy NBA InPlay on Thursday so fans can compete during nationally-televised games in time for Christmas. Looking to get fans to watch live games for longer periods of time, NBA Digital partnered with FanDuel to develop this second-screen […]
NEW YORK — After New York Knicks coach Jeff Hornacek met with the media before the game at Madison Square Garden, NBA Digital and NextVR distributed headsets in the press conference room to showcase the upcoming virtual reality broadcast. Viewers would find that even though Hornacek was now on the sideline, he still seemed just […]
In recent years, the NBA has become well-known for its liberal approach to digital media. “Content everywhere,” with minimal restrictions, is the general foundation of the league’s digital content policies. And that approach is paying off. Meaningful engagement with a large global fan base has led to a record-setting 2015-16 regular season for the league’s […]
AUSTIN, TX – As has become increasingly apparent, the NBA is a digital-focused league. This has lead to strong international growth for the top global basketball league and sets them up for continued growth in the time of cord cutters and Snapchatters. Today at SXSW, NBA Commissioner Adam Silver shared his thoughts in a “Courtside” chat at […]
The National Basketball Association has recently signed a brand new four-year digital marketing partnership with America’s largest beer producer, Anheuser-Busch. With the NBA arguably leading the world of sport in digital utilities, the renewal looks to take things a step further. The deal will allow Anheuser-Busch to use NBA team logos on their bottles and […]
