SportTechie — Olympics RSS



True To Her Nickname, Gold Medal Gymnast Laurie Hernandez Launches Emoji App

Heading into the 2016 Summer Olympic Games, the U.S. women’s gymnastics team, or the “Final Five,” as they titled themselves, was receiving high praise. Led by powerhouse Simone Biles and reigning all-around champion Gabby Douglas and featuring veteran Aly Raisman, bars specialist Madison Kocian and enthusiastic Laurie Hernandez, the squad dominated the competition, winning the team gold, and […]

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28-Time Olympic Medalist Michael Phelps Inks Partnership With Intel

On the heels of winning six medals at the 2016 Summer Games in Rio, 28-time medalist Michael Phelps signed his first post-Olympics brand collaboration with technology company, Intel Corporation. The fully integrated marketing campaign will kick off Mon., Oct. 17 with a mix of content on Intel-owned websites and social platforms in addition to paid […]

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