This is a guest post by Ben Gallop, BBC Sport’s Head of Digital and Radio, that shares his unique perspective on BBC’s digital approach with the Rio Olympics and the results. We pinched ourselves, but it really did happen. There was something utterly compelling about the Team GB story at Rio 2016 and if we thought […]
With millions of social media posts being created every hour, it can be difficult for a team or athletes to follow along with the success of their content and truly know what is driving engagement. Sure the hashtags make it a bit easier to find posts, but there are plenty out there that go unaccounted. But this […]
Despite TV viewership for the games in Rio coming in at record lows this summer, online viewership was startlingly high. According to a recent Los Angeles Times article, NBC’s streaming of the 2016 games in Rio came in at 1.86 billion minutes; that’s more than the 2014 winter and 2012 summer games (held in Sochi […]
Dallas based social media intelligence platform MVPindex tracked, measured, and valued all US Olympian’s mentions of sponsored brands during the 2016 Rio Olympics. Using the Engagement Value Assessment™, MVPindex was able to discover which brands earned the most social media marketing value among Olympic athlete ambassadors on social media. Omega lead all Olympic brand partners […]
While there are a number of reports on the poor TV ratings that the 2016 Rio Olympics received, NBC was mainly able to make up for these lackluster television ratings with digital streaming audiences. Nielson Media Research crunched the numbers and found that an average audience of only 24.5 million watched the Olympics every night of […]
