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PlaySight Partners With Recently-Retired Ana Ivanovic As Tech Platform Continues Growth

Ana Ivanovic after announcing her retirement from pro tennis last month on Facebook Live is getting involved in technology with her first post-retirement endeavor. PlaySight, which has introduced its SmartCourt system for tennis analytics, video and line calling, announced Monday that Ivanovic joined the company as a partner and ambassador. “I honestly feel that technology […]

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NBA And NHL Teams Use Unique Smartphone Experiences To Attract Millennials

With over 33-percent of college students believing the Internet is as important as air, water, food and shelter, NBA and NHL executives are taking new, technological approaches to drive Millennial attendance at sporting events. In 2015, Millennials account for the largest generational population in the United States. The 83.1 million men and women making up […]

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#NBADigitalSeries 2013-14: Phoenix Suns

Goran Dragic may very well have a case to make the NBA All-Star Game, but basketball has always been a team game. The 30 franchises that make up the league have generated a revenue pie in excess of $5 billion. The digital age has enabled this game to reach its worldwide audience anywhere, anytime. Teams can build up their own local fan base through the sundry of platforms available. Much like our #NFLTechSeries, this time SportTechie delves into the digital strategies–from web, social media, mobile apps, and any other technological connection–of each team and analyzes them, including insights from some of the digital executives involved. Today, the #NBADigitalSeries 2013-14 continues with the Phoenix Suns. Stay tuned to SportTechie this month for ongoing coverage...

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