NEW YORK — You wouldn’t think race car driving would require a high level of physical endurance. But for NASCAR superstar Jimmie Johnson, running and cycling are part of his daily routine. Through a program at Gatorade Sports Science Institute (GSSI), Johnson, a seven-time NASCAR Cup Series champion, has used high-intensity training to figure out how […]
It’s not quite walking on water, but VIVOBAREFOOT and BLOOM will soon have athletes running on algae. VIVOBAREFOOT, a minimalist running shoe company based in London, has announced its partnership with BLOOM, an American plant-based materials manufacturer. The companies have collaborated to create the Ultra III, a shoe made from ethylene-vinyl acetate (EVA) foam. BLOOM’s EVA foam is derived […]
Runners all around the world are faced with a common problem when bringing their cell phones out on a run. The vast majority of phone armbands require runners to insert their phones into a pocket and zip it up to keep it from moving and also protect it from the elements, such as rain. It […]
When it comes to working out, one of the most difficult things to do is find the motivation to get up and go to the gym. One way to combat this is to find a good workout partner or group. Most of the time you go with a family member or a best friend, but […]
New technology from startup ventures is transforming the sports industry. The mission of this series is to introduce startup companies in the sports technology space to a broader audience and allow Founders of promising new ventures to tell their story. This particular startup is taking part in the Hype Global Sport Innovation Competition In Rio De Janeiro […]
