The wearable technology industry continues to change the way we exercise. So far, and perhaps understandably, efforts have been heavily concentrated on improving athletic performance. Sensoria Inc., a smart fitness clothing company, is now attempting to fill a different niche. Through crowdfunding platform Kickstarter, the company has announced a new line of smart sports bras […]
Under Armour’s digital fitness empire is turning into a physical empire, thanks to a new deal with Residence Inn. The hotel chain has teamed up with Under Armour’s digital health and fitness network of apps to create running routes for guests at every Residence Inn location. Now, Residence Inn’s more than seven hundred properties in […]
Fitness app and athlete network Strava just launched a new campaign called “Strive,” which focuses on their definition of an athlete. As a means to expand their user base and get more people excited about physical activity, the Strive campaign has defined an athlete as “anyone brave enough to lace up their shoes and break a […]
The Lumo Run wearable technology is something that isn’t your ordinary fitness tracker. This sensor will be able to track steps per minute, ground contact time, and stride length. It’s exactly like having a real life coach that gives you immediate information and advice about your form and performance. Lumo has worked with PhD Biomechanist, […]
For both professionals and amateurs, sport is about fine margins. Whether it be the margins of competition or simply personal goals, wearable technology continues to develop in helping us to monitor progress and achieve more. By 2021, the wearable technology industry will be worth a staggering $44.2 billion. Watches, clothing, you name it- most likely, […]
