The Minnesota Vikings finished the 2017 season with their best record since 1998. Naturally, with success there comes exciting, shareable moments. None of those moments were bigger than the “Minneapolis Miracle” — a mind-boggling, last-second touchdown catch by Stefon Diggs which propelled the Vikings to the NFC championship game. Prior to cementing his status as a […]
Every year, the Super Bowl brings us emotionally-charged moments. Last year’s game was chock-full of them as the New England Patriots climbed back from a 25-point deficit to beat the Atlanta Falcons. This year, we can quantifiably measure audience emotion thanks to Ampsy and bluemedia. By combining Ampsy’s proprietary geofencing technology with bluemedia’s ability to create […]
U.S. Bank Stadium, home of the Minnesota Vikings, will host Super Bowl LII, and the Vikings themselves were nearly the first team in Super Bowl history to play at home. Hear from their Executive Director of Digital Media and Innovation, Scott Kegley, about how he and his team use innovative methods to engage fans throughout the season […]
Have you ever watched ESPN’s First Take and thought, “What Stephen A. Smith just said is crazy! I’ve got a better take than that.” It’s safe to assume just about everyone has had that thought cross their mind. Luckily, ESPN is debuting a program called First Take: Your Take (FTYT) via Facebook Watch that directly incorporates your takes. Set to […]
Julia McInnis is the CEO and co-founder of Lancealot and can be reached at julia@lancealot.me. If you spend a few minutes on Reddit reading the fan commentary on the Washington Wizards’ Kelly Oubre Jr., you might be surprised to see that few fans are actually discussing his game stats. Instead, they’re talking about Supreme, the […]
