He’s known for surfing big waves, a completer of Ironman triathlons, a producer of his own brand of superfood, and now Laird Hamilton is an ambassador of sleep. After a long career supporting health and fitness, Hamilton is dabbling in technology through a new deal to serve as brand ambassador for a company called SleepScore […]
Having a finger on the pulse of social interaction during a sporting event is crucial. It helps teams, brands and venues alike understand what interests their audience. Social media insights were taken a step further at the recent Army-Navy football game thanks to the Ampsy and Canvs partnership. Ampsy’s specialty lies in aggregating social content from event […]
While leagues and broadcasters doubled down on digital streaming this year, the vast majority of sports fans continued to pay for cable television. But their loyalty to cable may be waning as fans discover alternative ways to watch live sporting events. In a poll of consumer viewing habits taken this October by PwC, 81 percent of […]
If you’re a Manchester City fan, and watching the English Premier League-leading football club isn’t already taking up most of your time, chances are the team’s new game will take care of that…just as soon as you open Facebook Messenger. In a move apparently to further engage fans — though what fan isn’t engaged by […]
Twitch, the Amazon-owned social video service that’s popular among esports fans, is diving headfirst into the world of traditional sports with two major announcements this month that involve the NFL and NBA. On Dec. 7, the service began hosting Thursday Night Football games through twitch.tv/primevideo when the New Orleans Saints played the Atlanta Falcons. Then […]
