Ahead of AS Roma’s recent UEFA Champions League tie with English Premier League side Chelsea, the Italian club unveiled its first interactive mobile story previewing a soccer game. Roma partnered with Fastory, a company with a platform that enables sports teams and brands to design full-screen mobile stories specifically for Instagram Stories and Snapchat, yet […]
It’s Jimmy V week at ESPN, which means the network is raising money to benefit The V Foundation. As part of the effort, ESPN provided a unique second-screen experience during Tuesday night’s Jimmy V Classic between No. 4 Villanova and No. 12 Gonzaga. ESPN’s Shelley Smith hosted the broadcast alongside fellow cancer survivor Avi Newhouse. […]
Stanford has sent many players to New York for the Heisman Trophy ceremony. In the last eight years, they’ve all come up just short. There was Toby Gerhart in 2009, Andrew Luck in 2010 and 2011, and Christian McCaffrey in 2015, all three finished second in the voting. Gerhart and McCaffrey finished behind Alabama running […]
While watching highlights of Anthony Davis, a viewer will see some big blocks, rim-rattling dunks and heads-up passing. GumGum Sports sees something else: the ads. There’s Chevron and State Farm on the stanchion, arena namesake Smoothie King and Ochsner Medical on the floor. GumGum Sports sees those ads and calculates a Media Value Percentage (MVP) […]
The Oakland Athletics put a creative spin on charitable giving this holiday by livestreaming The Inaugural Oakland A’s #GivingTuesday Telethon Spectacular, an hourlong event hosted by former perfect game pitcher Dallas Braden and streamed on Facebook Live. The event, held in the A’s home clubhouse, raised more than $27,000 for educational and sporting initiatives for […]
