In a digital-first age when sports fans are experiencing their favorite teams differently than they did in the past, team officials are constantly searching for the most efficient way to connect with the most ardent of supporters. These days, Game Day has become a total sensory experience, hitting fans at every turn in a variety […]
NEW YORK — The New York Jets are doubling down on 360 video and ramping up offseason content as the team works to produce multi-year storylines across its digital properties that keep fans engaged in between games and seasons. Chris Gargano, Vice President and Executive Producer of the Jets, has been running the rebranded Jets […]
Serie A soccer team AS Roma has become the first football club to launch an official account on the storytelling social media platform Steller. The social service, created in 2014, seeks to help its users to create and tell a visual story through a combination of text and pictures. The club has created more than […]
Philo announced on Tuesday the launch of an all-new live TV streaming platform. The service will exclude sports and focus more on lifestyle and entertainment. By leaving such content behind, Philo will keep customer costs low, offering streaming abilities for just $16 per month or $20 for an additional nine channels. Designed for cord-cutters who […]
Millions of NFL fans likely are accustomed to using Twitter to express their opinions on anything going on in the NFL, whether it’s a major scandal, a highlight-reel play, or a star player’s off-the-field hobby. They might not be quite as used to expressing their opinions via direct message. That’s the angle the NFL and […]